Paid Search / PPC Manager - 12-Month FTC

Leeds, UK ● Virtual Req #11999
29 November 2022

The PureGym Group is the UK’s #1 gym operator with over 320 gyms, and the second largest in Europe with a leading proposition in Denmark and Switzerland. In addition to the UK and Europe, we have recently launched in the Middle East and the USA, expanding our geographic reach with over 500 gyms across the Group Estate. At the end of 2021 we secured a private equity injection of £300m from new shareholders KKR, giving us significant funding to fulfil our ambitious growth plans in the UK and across the Group.

PureGym's Digital marketing team drive high volume, low cost joiner acquisition for our 320+ gyms in the UK, as well as supporting our businesses in Switzerland and USA. With close relationships with Google, Meta and other partners, we aim to leverage latest best practice to drive the best possible results, inspiring as many people as possible to live healthier lives with PureGym.

We are currently looking for an International Paid Search Manager to join on a 12-month Fixed Term Contract Maternity Cover. We are a 26-stong in-house marketing team, which is comprised of a creative studio with designers, a brand and campaign team, CRM team, digital and local marketing teams.

The purpose of the role is to lead PureGym’s Paid Search strategy across the UK and selected international markets, maximising awareness, consideration and new joiners within stated budgets.


The Role:

  • To act as the lead on all aspects of the Paid Search strategy for the UK and our key International markets (CH, & US)
  • Line management and leadership responsibilities for a Paid Search Executive including training, mentoring and professional development
  • Maximise cost effective joiner acquisition across the UK, CH & US markets
  • Implement strategic planning, to develop both long and short term plans for all business units (UK, CH & US) requiring working with a broad range of stakeholders in the group
  • Monthly budget and member forecasting & phasing of all associated accounts (UK, CH & US)
  • Liaising as required with UK, CH & US internal teams, on budgets, offer management & account development
  • Develop and maximise relationships with external partners and suppliers such as Google & Microsoft to ensure PureGym Group activity is following latest industry best practice
  • Regularly leverage data-driven insights to inform how we should implement optimizations and split investment across campaigns for the best possible results
  • Identify gaps and areas for improvement in Paid Search processes to ensure standardisation and scalability in line with all key markets (UK, CH & US)
  • Continually seek to test and learn, and engaging in various forms of iterative testing to drive performance improvements across associated accounts (UK, CH & US)
  • Keep up-to-date with wider industry trends and developments, bringing fresh ideas and thinking to the business to develop long and short term planning

The Person:

  • Is passionate about digital marketing, keen to learn in a fast-paced environment
  • Direct experience of managing Paid Search campaigns for a minimum of 3 years.
  • Ideally has account management experience gained in a digital agency.
  • Experience managing complex accounts, with large budgets, ideally in Fitness/Health/Leisure/Retail sector(s).
  • Has in-depth knowledge of managing through platforms such as, Google ads, Microsoft ads & SA360.
  • Ideally has experience with Performance Max, Discovery & YouTube.
  • Knowledgeable and experienced using Google Analytics
  • Has strong analytical skills, highly capable of manipulating datasets & problem solving.
  • Has a track record in critically assessing performance, producing actionable insights.
  • Has a creative & commercial mindset, capable of crafting messages and assets that resonate with varying audiences
  • Proven time management & organisational skills with strong attention to detail.
  • Excellent verbal and written communication skills
  • Interested in sport & fitness
  • Is an ambassador of the PureGym values
  • Takes ownership for performance and ensures that all targets are met
  • Can effectively build strong working relationships and networks to enable success
  • Has the ability to manage numerous projects whilst remaining calm If this sounds like your ideal next step, please apply with your CV ASAP.
Join us on our mission to inspire a healthier nation.

Other details

  • Pay Type Salary
Location on Google Maps
  • Leeds, UK
  • Virtual